But such is the clatter in the kitchen, as the BBC gives free rein to the incumbent breakfast chef, it’s almost impossible to remain oblivious to the comings and goings. From the unmanageable ego of Chris Evans, to the moans and misgivings about Moyles, the DJ’s chair in the breakfast studio is never less than hot.
Now I’m hearing that Nick Grimshaw has lost a million listeners. But apparently the lad is quite a ‘card’, and he has an “encyclopedic knowledge of, and endless enthusiasm for, all things pop.” Two essential prerequisites, I’d have thought, if you’re a DJ on mainstream radio, aiming at winning over a new audience of under-25s.
I get a little fed up with all this hand-wringing over whether the nation will fall helplessly in love with the new face of breakfast radio. Of course, we all want a half-decent presenter who is well informed, enthusiastic and savvy to the needs and wants of his or her audience, but there’s something missing, isn't there? I know, isn’t there suppose to be some music in the early morning equation?
Even if the powers that be could persuade someone to serve a breakfast that’s easy on the patter and heavy on the playlists, I still wouldn’t tune-in, but that might just be because I’ve never got over “Flowers in the Rain” from 1967.