|The Green Cross Man (Photo credit: Boyce Duprey)|
It’s precisely because parental road safety advice/instruction can break-up under the weight of ‘tidy your toys away’, ‘have you brushed your teeth?’, ‘do your shoes up properly’, etc, that government information adverts have proved so successful over the years. If you want to grab a child’s attention over something that’s potentially life-threatening, convey your message via an animated squirrel. Alternatively, use a superhero with a physique that suspiciously matches that of Darth Vader. We all remember the ‘Green Cross Code’ don’t we?
So how bonkers is it that the Department of Transport has decided to ‘pull’ televised road safety adverts in order to "re-prioritise" its budget? Apparently, “the department's Think! campaign has a budget of £3.6m, with £78,000 of that spent on educating children about road safety.” I imagine it will take the formation of a new committee to re-prioritise such a huge sum.