But, kid's TV, like kid's toys, can all too often be a garish, migraine-inducing experience. Evidently, programme makers have decided that fast paced, trippy colour sequences communicated to an ear-splitting soundtrack, is the way to go. I suspect they wouldn't feel out of place in the section responsible for adding E-numbers in food production.
For me personally, the signs weren't looking good. Maybe I was developing GGS (Grumpy Grandad Syndrome). Soon there would be cries of, "Oh it wasn't like this in my day," and "You children don't know what you're missing." Actually, I'm not sure how SW and the twins would respond to Champion the Wonder Horse. There have been mutterings that black & white films are boring. Something which I partially remedied by encouraging them to watch Laughing Gravy on YouTube. Oh, how we chuckled. Well, I did.
Now Bernard Cribbins, a veteran of children's TV is also raising his concerns, and he puts the case for a more pure, simple and gentle approach far better than I can.
I'm not suggesting we pull the plug on loud and colourful, far from it. But it would be good to see broadcasters not being quite so easily drawn to the lights, bells and whistles when scheduling for our youngsters.